ADA
Accessibility and Compliance

Ideally, everyone should be able to use any website on the internet. It shouldn’t matter if they have a condition that affects their capabilities or what hardware and software they need to use. This is the main tenet behind the concept of web accessibility.

A Brief Introduction to Web Accessibility

The fact is that millions of internet users have special needs and impairments that can make it difficult or even impossible for them to use certain types of websites. By designing your site with these challenges in mind, you can ensure that it’s welcoming to as many users as possible.

While there are a lot of disabilities and conditions that can affect the way people use websites, let’s take a look at some of the most common categories of impairments:

Vision

This includes a partial or total inability to see or to perceive color contrasts.

Hearing

Some users have a reduced ability to hear.

Motor Skills

These are people with difficulty moving parts of their bodies, including making precise movements (such as when using a mouse).

Photosensitive seizures

Conditions such as epilepsy can cause seizures that are often triggered by flashing lights.

Cognitive disabilities

There are also many conditions that affect cognitive ability, such as dementia and dyslexia.

10 Ways to Make Your Website Accessible

What Does ADA Website Compliance Mean

1. Make Sure Your Site Is Keyboard-Friendly

This step is also the most important. Put simply: for a website to be accessible, it must work without the use of a mouse. This is because many assistive technologies rely on keyboard-only navigation. As such, it must be possible to use all of your site’s major features via a keyboard and nothing else. This includes accessing all pages, links, content, and so on.

2. Make Sure All Content Is Easily Accessible

In addition to making your site keyboard-friendly, you also need to ensure that all content on the page is actually accessible. While this is usually not a problem, it can be an issue when a page contains dynamic content.

3. Add Alt Text to All Images

Alt text (sometimes called alt attributes, alt descriptions, or alt tags) is also accessed by screen readers to ‘read’ the picture. You can therefore use this field to describe an image, giving context to users who would otherwise miss it.

4. Choose Your Colors Carefully

9% of men have some form of colorblindness.  We should think about this when designing a site!

5. Use Headers to Structure Your Content Correctly

Another key task to make your site accessible is structuring your content by using headers carefully. Doing this will make your content much easier to understand and digest and improves flow.

6. Design Your Forms for Accessibility

Forms are a useful addition to most sites but must be designed carefully. What’s most important is to ensure that each field is clearly labeled. You should also aim to place the labels adjacent to the respective fields. While a sighted user can easily match a label to the corresponding field or option, this may not be obvious for someone using a screen reader.

7. Don’t Use Tables for Anything Except Tabular Data

When it comes to displaying data, tables are handy. They make it much easier for all users, including those using assistive technology, to parse a large amount of data. To get the maximum benefit, however, you’ll want to keep your tables as simple as you can.

8. Enable Resizable Text That Doesn’t Break Your Site

Most devices and browsers will enable users to resize text, which can be helpful for those with visual impairments. However, if you don’t build your site to support this feature, resizing text could break your design or make it difficult to interact with your site.

9. Avoid Automatic Media and Navigation

Automatically-playing media files have been a bane of internet users since the days of MySpace. As annoying as it can be to have music or videos start when a page loads, this is an even bigger issue in terms of accessibility.

10. Create Content With Accessibility in Mind

Finally, we come to the core of your site: its content. While designing your site for accessibility is hugely important, you should bear the same considerations in mind when creating content.

ADA tools

Logo for ADA Compliance

Websites For All

Making sure your site is welcoming to as many people as possible should be a top priority. There’s no reason to exclude anybody, especially since it’s relatively easy to avoid doing so. Not only will your users thank you, but you’ll also likely see benefits in the form of increased traffic and conversions.

By taking the time to understand the possible flaws in your design and content, you can make sure your site is optimized for accessibility today.

ADA Compliance

ADA Information Sharing

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RENDON v. NUFIT MEDIA, INC.

Plaintiff Name: Rusty Rendon Filing date: January 4, 2021 State of filing: California Defendant Name: NUFIT Media Inc. Website: www.caredash.com Industry: Medical Summary: NUFIT Media Inc., doing business as Care Dash, operates a doctor and medical provider review...

WENDT v. GLOSSIER, INC.

Plaintiff Name: Robert Wendt Filing date: December 29, 2020 State of filing: California Defendant Name: Glossier Inc. Website: www.glossier.com Industry: Beauty Summary: Glossier is a line of beauty, cosmetic, and skincare products. Case Summary On December 29, 2020,...

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Plaintiff Name: Beatriz Gutierrez Filing date: December 28, 2020 State of filing: California Defendant Name: Target Corporation Website: www.target.com Industry: Consumer Goods Summary: Target is a multinational retail conglomerate with a chain of big-box stores...

BARACCO v. GIDDY, INC.

Plaintiff Name: Andrew Baracco Filing date: December 29, 2020 State of filing: California Defendant Name: Giddy Inc. Website: www.boxed.com Industry: Consumer Goods Summary: Giddy, Inc. doing business as Boxed, a delivery surface for groceries, household goods, and...

GUTIERREZ v. TRADER JOE’S COMPANY

Plaintiff Name: Beatriz Gutierrez Filing date: December 28, 2020 State of filing: California Defendant Name: Trader Joe's Company Website: www.traderjoes.com Industry: Food Products Summary: Trader Joe's is a chain of grocery stores across North America. Case Summary...

LICEA v. SPD GROUP, INC.

Plaintiff Name: Luis Licea Filing date: December 28, 2020 State of filing: California Defendant Name: SPD Group, Inc. Website: www.jrdunn.com Industry: Apparel Summary: SPD Group, Inc. owns and operates JR Dunn, selling jewelry, watches, and related accessories via...

GUTIERREZ v. NARS COSMETICS, INC.

Plaintiff Name: Beatriz Gutierrez Filing date: December 28, 2020 State of filing: California Defendant Name: NARS Cosmetics, Inc. Website: www.narscosmetics.com Industry: Beauty Summary: NARS Cosmetics, Inc. manufactures and sells make-up, cosmetics, and related...

COTA v. THE NEIMAN MARCUS GROUP LLC

Plaintiff Name: Julissa Cota Filing date: December 28, 2020 State of filing: California Defendant Name: The Neiman Marcus Group LLC Website: www.neimanmarcus.com/ Industry: Apparel Summary: The Neiman Marcus Group LLC owns and operates Neiman Marcus, an international...

BARACCO v. SALLY BEAUTY HOLDINGS, INC.

Plaintiff Name: Andrew Baracco Filing date: December 21, 2020 State of filing: California Defendant Name: Sally Beauty Holdings Inc. Website: www.sallybeauty.com Industry: Beauty Summary: Sally Beauty is a chain of beauty supply stores, selling beauty supplies,...

ADA Compliant Website Accessibility

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